Postagens

Automação / Inteligência artificial: Corretor de imóvel trabalha muito e nem sempre é remunerado. O que fazer?

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Corretor de imóvel trabalha muito e nem sempre é remunerado. Automatizar o atendimento pode ajudar o corretor a focar no cliente que tem mais potencial de comprar, deixando as perguntas básicas serem respondidas automaticamente da mesma forma que uma pessoa responderia para seu lead sem sua interação. A IBM está oferecendo conta gratuita (IBM Cloud Lite) que possibilita você utilizar Watson Conversation com sua página do Facebook. Para testar acesse: https://www.facebook.com/areademarketing/ E envie uma mensagem   Para fazer o seu: Você precisará de uma conta no IBM Cloud Lite: https://www.ibm.com/cloud/lite-account   Criar seu Chatbots com Watson Conversation:  https://www.ibm.com/developerworks/br/library/desenvolvendo-chatbots-com-watson-conversation/index.html Use Node red para integrar com Facebook

UDACITY MARKETING DIGITAL HOME WORK: It was annoying but absolutely efficient and unforgettable

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It was annoying but absolutely efficient and unforgettable A long, long time ago in the distant Kingdom, there was a town. The town didn’t have internet access, so the newspaper classified ads was the most efficient option available when the people wanted to sell something. In the town, there were two main newspaper brand: “Folha de Sao Paulo” and “Estadao”. “Folha”  was the Market Leader, but even then for some reason the majority of people preferred to submit a classified ads in the competitor newspaper instead. So then “Folha de Sao Paulo” decided to launch a memorable TV advertisement to reverse the score. In that time in order to submit a classified ads you would have to call to an specific number, so the goals of the TV add were: Describe why the customer should contract Folha de Sao Paulo and make sure that the audience would memorize the telephone number. They launched an efficient and unforgettable TV ad.  The ingredients for that were: a Jingle usin